LIVE VIDEOS & REPLAYS

Group Think – Exploring Cognitive Biases

Exploring the way that we think, the logical errors and inconsistent logic that informs our choices. This series is about understanding how we can make better decisions in life and business.

Salience Bias – Exploring Cognitive Biases
It's really easy for us to find ourselves focusing on the wrong things without even realising that we have made a choice of what to focus on at all.

Join me for this live where we look into the tendency we have to give more focus to some things than others in specific ways. Learn what that means, how and why we do it and how we can use it for good as well as how it can hold us back.

Familiarity Principle – Exploring Cognitive Biases

In this latest video exploring how we make decisions and where our own thoughts can trip us up we are looking at mere exposure effect, also know in social psychology as the familiarity principle.

Tune in to find out what that means and why it's important in marketing.

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Functional Fixedness – Exploring Cognitive Biases
In this latest video exploring how we make decisions and where our own thoughts can trip us up we are looking at the limit we often place on our imagination and creativity from the fixed ideas we have around the use of an item.

Tune in to find out what that actually means…

End-of-History Illusion – Exploring Cognitive Biases

In this latest video exploring how we make decisions and where our own thoughts can trip us up we are looking at the tendency to poorly predict the likelihood of change. Tune in to find out how this bias affects us and what to look out for.

You’re out of control!!!
Illusion of Control – Exploring Cognitive Biases

In this latest video exploring how we make decisions and where our own thoughts can trip us up we are looking at the tendency we all have to perceive that we have greater control than we really do. Tune in to find out more…

Tune in this week to explore hindsight bias and the impact it can have on your mental health as well as how to control for it and make better choices.

Cognitive Biases are shortcuts our minds use to make faster decisions. The problem is that in our modern world they don't always help us to make better decisions. This week, we explore Sunk Cost Effect and how understanding this bias can help us make better choices… sometimes.